Turning data, technology, and strategy into innovative solutions for businesses worldwide
With over a decade of expertise in data strategy, digital transformation, and innovation leadership, I deliver tailored solutions to help businesses scale, optimize operations, and leverage advanced technologies for measurable success
About me
I'm Joffrey Baeyaert—an autistic innovation strategist, technologist, and researcher working at the intersection of data, ethics, and AI. With over a decade of experience spanning Google, New Work SE, and independent ventures, I’ve led transformations that saved €60M+, built high-impact data teams, and pioneered AI systems grounded in governance, inclusivity, and strategic foresight.
My work is driven by a sharp, systems-oriented mindset, shaped by neurodivergence and powered by a deep commitment to making technology equitable and actionable. I architect agentic systems, shape AI ethics frameworks like the Multi-Dimensional Ethics Framework (MDEF), and prototype tools that challenge conventional narratives—from emotion AI bias to federated digital presence.
I don’t believe in buzzwords—I build what’s next. My current focus blends AI strategy, inclusive governance, and creative technologies through my studio and research. Whether scaling LLM-based infrastructures, embedding neurodivergence into AI policy, or pushing for sustainable, transparent systems—I aim to make complexity useful and vision executable.
New Research
As an independent researcher and technology strategist, my work interrogates how AI systems encode, amplify, or erase neurodivergent and minorities expressions—and how we can redesign them to do better. Rooted in ethical theory and system-level design, I explore how cognitive diversity challenges the narrow behavioral templates embedded in today’s AI benchmarks, datasets, and governance frameworks.
My most recent publications examine the structural exclusion baked into emotion-recognition software, the regulatory blind spots that ignore neurodivergent needs, and the urgent case for inclusive accountability. I propose concrete reforms—like dynamic bias audits, cultural coverage indices, participatory governance boards, and provenance-aware pipelines—culminating in the Multi-Dimensional Ethics Framework (MDEF) for creative and cognitive AI.
This work bridges Kantian respect, Rawlsian equity, and pragmatic system design, offering a roadmap toward AI systems that don't merely reflect dominant norms, but actively protect the pluralism of human minds.
Baeyaert, J. (2025). The hollow inclusivity of emotion-recognition software for neurodivergent workers. AI & SOCIETY, 1-3.
Baeyaert, J. (2025). Challenges in Digital Governance for AI Tools in Supporting Neurodivergent Workers. Digit. Soc. 4, 24.
Baeyaert, J. (2025). Harmonizing creativity and ethics in AI systems. AI Ethics.
Key Services
Data-Driven Strategy & AI Innovation
Unlock transformative outcomes through strategic data architecture and adaptive AI.
I partner with organizations ready to move beyond buzzwords—deploying data as a strategic asset and AI as an engine for measurable, responsible innovation. My approach blends deep technical insight with organizational foresight, delivering solutions that are not just scalable, but sustainable and inclusive.
Core Services:
End-to-End Data Strategy Architecture
Design and operationalize holistic data strategies that align with business goals, integrating governance, ownership models, and transformation roadmaps.AI & Machine Learning Innovation
Identify high-leverage opportunities for ML/AI integration; develop ethical, explainable models that solve real-world problems—without black-box risks.Data Governance & Risk Management
Build robust governance frameworks that ensure data quality, regulatory compliance (e.g., GDPR, AI Act), and cross-functional accountability.Predictive & Prescriptive Analytics
Deliver insight pipelines that not only forecast outcomes but drive decision-making—supporting dynamic, evidence-based strategy execution.Custom AI Systems & Strategic Prototypes
Architect domain-specific AI solutions (e.g. agentic systems, knowledge graphs, adaptive workflows) that are modular, traceable, and fit-for-purpose.
Tech Transformation & Innovation Leadership
Lead boldly. Transform intelligently. Build what’s next.
I help organizations navigate complex technological shifts with clarity, velocity, and purpose. My approach combines strategic foresight with deep executional experience—bridging emerging tech, inclusive design, and systemic innovation to unlock long-term value.
Core Services:
Strategic Technology Roadmapping
Architect forward-looking tech blueprints that align with business goals, operational realities, and future-state visions—turning strategy into executable infrastructure.Innovation Advisory for Emerging Technologies
Evaluate, prioritize, and integrate breakthrough technologies (e.g. LLMs, agentic systems, federated architectures) tailored to your domain and ambition.R&D Leadership & Innovation Portfolio Design
Incubate and accelerate future-fit products and systems through lean experimentation, ethical foresight, and inclusive design thinking.End-to-End Digital Transformation Execution
Drive mission-critical transformations across architecture, process, and culture—enhancing organizational agility, customer engagement, and operational resilience.Culture of Innovation Enablement
Embed structures and rituals that empower teams to experiment, learn fast, and continuously evolve—moving innovation from silo to strategy.
Executive Advisory: Tech Strategy, Innovation & Transformation
Trusted counsel for visionary leadership.
I work directly with C-level executives, board members, and strategic leadership teams to help organizations rethink their technology foundations, de-risk innovation, and lead with clarity in fast-evolving ecosystems. My counsel is rooted in real-world execution, deep systems insight, and a bias for outcomes—not theater.
Executive Services:
Strategic Technology & Innovation Advisory
Partner with CEOs, CTOs, and Chief Strategy Officers to define and pressure-test long-term technology visions, investment theses, and innovation bets.Transformation Architecture & Execution Oversight
Guide end-to-end transformation—from capability design to portfolio structuring and org-wide adoption—ensuring alignment, traction, and measurable return.Emerging Tech & AI Strategy Briefings
Deliver tailored, board-ready insights on disruptive technologies (e.g. LLMs, federated identity, agent-based architectures) and how they intersect with your operating model.R&D and Innovation Governance
Design adaptive governance structures that balance risk, experimentation, and accountability—so innovation is both creative and disciplined.Leadership Sparring & Change Navigation
Serve as a strategic sparring partner to executive leaders navigating uncertainty, organizational inertia, or legacy disruption—bringing outside-in clarity and strategic provocation.
Struggling to Find the Perfect Solution?
Let’s Tailor One Together.
Your business is unique, and so are the challenges it faces. That’s why cookie-cutter approaches simply don’t work. With over a decade of experience in data strategy, innovation, and digital transformation, I specialize in creating customized solutions that address your specific needs and goals.
Think of me as your strategic partner—adaptable, forward-thinking, and results-driven. Whether it's crafting an AI strategy, optimizing your data processes, or driving technological innovation, I’m here to uncover opportunities, solve complex challenges, and ensure your success.
Let’s collaborate to shape the future of your business. Reach out today, and let’s create a solution as dynamic and innovative as your vision.
Contact me.
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(PT) +351917285174