AI Strategy Executive | Joffrey Baeyaert | €50M+ Impact | Former Google

I Turn AI Into Accountable Growth—At Enterprise Scale

Former Google Senior Team Manager & NWSE Principal Tech Strategist

€50M+ business impact through data and AI transformation. Published researcher in AI ethics & governance. I design and execute AI strategies that deliver measurable P&L impact, not hype, while keeping innovation ethical, compliant, and revenue-tied.

Google - Former Senior Team Manager New Work SE - Principal Tech Strategy XING Kununu The Unit Group MMStudio - Founder & Managing Director
€27M /year saved
€15.5M growth from AI
23 languages scaled
40+ FTE Data Hub built

What I Own

Three core capabilities that drive enterprise transformation

AI Strategy & Operating Models

From vision to OKRs, roadmaps, and org design. Deep expertise in Platform Strategy, Cross-BU Leadership, and Wardley Mapping. Built 40+ FTE data organizations from zero.

Outcome: Measurable P&L impact and accelerated time-to-value

Governance & Risk

Practical frameworks for accountability, liability, and inclusive design—grounded in published research. Deep experience in regulated environments and C-suite stakeholder management.

Outcome: Innovation without regulatory drag or ethical debt

Innovation Sprints

4–6 week "build & validate" cycles: LLM agents, NLP/ML systems, knowledge graphs, and MVPs tied to single KPIs. Technical depth in Python/FastAPI, Cloud, and MLOps.

Outcome: Rapid proof-of-value with production-ready patterns

Proven Impact

Enterprise transformations with measurable outcomes

New Work SE (XING) Principal Tech Strategy (2022-Present)

Company-Wide Data & AI Transformation

Defined and executed enterprise data & AI strategy. Built 40-FTE Data Hub from zero. Established governance frameworks across engineering, product, and commercial units. Introduced Wardley Mapping for strategic technology decisions.

€27M Annual Savings Plus 35% acceleration in delivery velocity
Google (Search/Ads) Senior Team Manager (2019-2022)

Global NLP/ML Pipeline Scaling

Scaled engineering team from 4 to 23 in 12 months. Delivered NLP/ML pipelines across 23 languages for Search and Ads products. Established global OKRs and cross-functional alignment with Product and Engineering divisions.

$40B+ Quarterly Impact Contributing 1% of Google Ads revenue (~$400M)
MMStudio Founder & Managing Director (2024-Present)

AI Innovation Lab & Ethics Framework

Built TryTheJob—multi-agent AI job simulation platform. Authored Multi-Dimensional Ethics Framework (MDEF) published in AI Ethics journal. Prototyped decentralized identity systems and neurodiversity-first AI design patterns.

Industry-Leading Research 4 peer-reviewed publications on AI governance in 2025

Executive Engagement Models

Clear, outcome-focused advisory and leadership services

Board & CEO Advisory

Monthly/Quarterly Retainer

Strategy memos, risk briefs, vendor assessments, and executive workshops. Direct counsel on AI governance, EU AI Act readiness, and innovation roadmaps.

Fractional VP/Head of AI & Data

1-2 Days/Week

Own the roadmap, OKRs, hiring, and governance. Deliver early wins while building sustainable capabilities.

Transformation Sprint

6 Weeks

One priority domain (LLM agents, knowledge graphs, automation). Deliver KPI-tied prototype with adoption plan.

Governance Blueprint

4 Weeks

Accountability models, risk registers, and audit readiness aligned with EU AI Act—without slowing delivery.

Published Research

Leading edge of AI governance and ethics

Harmonizing Creativity and Ethics in AI Systems

AI and Ethics (Springer, 2025)

Introduces the Multi-Dimensional Ethics Framework (MDEF)—integrating originality, cultural sensitivity, bias, transparency, and sustainability across the AI creative pipeline.

The Hollow Inclusivity of Emotion-Recognition Software

AI & Society (Springer, 2025)

Exposes how workplace AI systems systematically exclude neurodivergent individuals through normative bias in emotion recognition algorithms.

Challenges in Digital Governance for Neurodivergent Workers

Digital Society (Springer, 2025)

Advocates for inclusive accountability frameworks combining mandatory baseline standards with voluntary flexibility for AI-driven workplace systems.

Ready to Turn AI Into Accountable Growth?

Let's discuss how I can help your organization navigate the AI transformation

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